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Support starts at €2,500 per month as a flat fee · the exact amount depends on channels, markets and the scope of your account. You will receive your binding quote within 48 hours of the intro call.

All prices shown are net. Tulos is an EU company based in the Republic of Cyprus, so we invoice businesses holding a valid VAT ID without VAT. The tax liability shifts to you, the reverse-charge procedure under Article 196 of the EU VAT Directive. In practice: you declare the VAT in your return and reclaim it as input tax in the same step. If you are entitled to input tax deduction, the net price is exactly what you pay · nothing is added on top. In Switzerland the outcome is the same, the mechanism just has a different name: our invoice is outside the scope of Swiss VAT, you account for the service under Swiss acquisition tax (Bezugsteuer) and reclaim it as input tax in the same step. All we need when the contract is signed is your VAT ID or your Swiss VAT number. Without such a number we clarify the billing with you in advance. The procedure is standard for EU service providers; your tax advisor will know it.

First improvements, above all eliminated wasted spend, usually show within the first weeks. Reliable statements about your account’s new performance level take about 6–8 weeks, once the bidding strategies’ learning phases have run. We tell you upfront which interim results are realistic · and reach out if anything deviates from plan.

Then you hear it from us first. Every restructuring stage has a checkpoint: if it falls short of expectations, we step back instead of pushing on. And since there is no minimum term, you can end the engagement at any time.

Because we have worked across Europe from day one · in German, English, Spanish, French and more. Tulos is a regular EU limited company: contracts under EU law, the GDPR applies in full, invoices come from the EU. You are served remotely across the DACH region and Europe · in-person meetings by arrangement. That means the Republic of Cyprus, an EU member since 2004 and in the euro since 2008, with our office in Nicosia in the southern part of the island · not the northern part, where EU law is suspended.

Because a percentage turns the incentive the wrong way: the incentive works against efficiency: every euro saved reduces the fee itself. That is not a charge against individual providers, but a property of the model. We hear this in intro calls regularly: budgets were raised year after year without anyone checking the fundamentals, and recommendations were adopted across the board, without checking them against the actual goal. With a flat fee by scope, our pay is decoupled from your budget. We do not earn more when you spend more, and not less when we make your account more efficient. It is the condition for being able to trust our advice.

No. You pay your ad budget directly to Google through your own billing profile. Our fee is separate and a flat fee. There is no pass-through, no markup and no margin on the budget. What Google bills, you see in your own account.

No. Flexible terms without lock-in. Our clients stay because the results are right · not because a contract forces them to.

As a rough guide: from around €10,000 monthly budget our flat fee sits in a ratio that works out for you · below that the leverage is usually too small to earn our fee back. It is not a hard line: with high order values or long B2B sales cycles it can pay off earlier, with very thin margins later. If you are unsure, we will tell you honestly in the first call · even when the answer is "not yet".

We always start with a fixed retainer · no performance pressure on either side. Once the collaboration is demonstrably working after around six months, we can move to a hybrid model on request: part of our fee then depends on jointly defined results. The benefit for you is that our incentives stay tied to your success rather than to your budget. We deliberately only propose this once we have delivered · not during the sales conversation.

Yes. Every strategy is developed jointly · and day to day at least one of us knows your account in detail, even when the other is on holiday or ill. That is the real benefit: continuous support with no dependency on a single person · and no handover to changing contacts.

That is why we stay deliberately lean and selective: we only take on as many accounts as both founders can personally look after · rather few clients with full focus than many with half. Routine work is automated with our own scripts and AI so our time goes into strategy and optimisation instead of reporting busywork. And when a task needs expertise outside our core, we bring in the right specialists from our network.

You have a direct line to both founders · by email, phone, WhatsApp, Slack, Teams or Google Chat. We fit into whatever you already use rather than forcing another tool on you. On top of that a fixed monthly call covering results and next steps, plus reporting built around your metrics rather than a standard dashboard. In between we come to you when something needs attention · you should not have to ask what is happening in your account.

Yes. We create a clean handover plan without interrupting running campaigns.

You do, from day one. We work inside your Google Ads account; our manager account is only the access route, not ownership. Campaigns, conversion data, audiences and the entire history sit in your account and stay there. When we part ways, you remove our access in your own account · nothing else changes, nothing is switched off, nothing has to move. If your account currently sits in another agency’s manager account, we clarify before the start how it comes to you and how much of the history can come with it.

For the free quick check, read-only access to Google Ads is enough. For ongoing work we need standard access to Google Ads and edit rights in Google Analytics, and depending on the task Tag Manager, Search Console and Merchant Center. All access runs through your accounts and can be revoked there at any time. Before we first look into the account, we sign a confidentiality and data processing agreement under Art. 28 GDPR, including for the quick check. What we see in your account stays between us: no sharing, no naming you as a reference without your approval.

Because we do not name clients without their explicit approval, and we do not ask anyone so that a logo bar looks full. What you get instead: cases with figures straight from the account, anonymised, in the results section above · and on request a reference call with a client who speaks from their own experience.

No, and we would advise against it. Every structural change resets learning phases and costs performance in the short term · taking an axe to an account is the most common reason agency switches go wrong. So we never change more than necessary and never everything at once. What measurably works stays in place. Rebuilds run in stages with parallel delivery and a gradual handover of budget, each stage with a checkpoint. If a step falls short of expectations, we step back rather than push on. And none of it happens without your approval.

From intro call to the first optimised campaign: usually 2 to 4 weeks. We deliberately build in buffer for feedback loops and approvals rather than committing to a deadline that only holds under pressure.

Yes · Google Ads audits, tracking reviews, agency evaluations and strategic advice for boards and investors, also on a project basis. The full audit starts at €3,500 net. If you start ongoing work within three months of the audit, we credit the audit fee in full against the first month.

Both. e-commerce brands (Shopping, PMax, SST) and B2B & B2C lead-gen (pipeline, HubSpot, ABM).